We know it can be overwhelming to try out new marketing strategies on potential clients. After all, retention, retention, retention! But client journey mapping is the best of both worlds, helping you understand and interact with your current and potential clients in one fell swoop.
In just 25 minutes, ARAG Marketing Manager Sarah Smerage walks you through an example of journey mapping and hits on five main points for you to utilize during your client journey mapping adventures.
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Client journey mapping could take your client base to new heights.
LawSites is a blog covering legal technology and innovation. It is written by Robert
Ambrogi, a lawyer and journalist who has been writing and speaking about legal technology, legal
practice and legal ethics for more than two decades.